The National Institute for Cultural Orientation (NICO), a parastatal of the Federal Ministry of Art, Culture and the Creative Economy is set for the public unveiling of “DuduPlugs”, a cutting-edge digital platform developed to project Nigeria’s rich cultural tapestry to the world.
Executive Secretary of NICO, Otunba Biodun Ajiboye says the initiative which powered by ACITeksystem, a subsidiary of ACI Entertainment, aims to generate substantial revenue for the Nigerian economy with the potential of contributing up to $20 billion every year.
The unveiling of DuduPlugs which attracted stakeholders from the arts, culture, and creative industries, as well as diplomats, policymakers, and members of the private sector,…
[07:03, 16/10/2024] +234 803 157 9508: FG Reaffirms Support For DuduPlugs
By Emmanuel Elebeke The Federal Government has reiterated its support to DuduPlugs, an initiatives that will further empower local artisans and promote cultural tourism towards creating jobs for our teaming youths.
Secretary to the Government of the Federation, Senator George Akume said this at the recent unveiling of a global cultural digital platform called DuduPlugs, designed to engage the young Nigerians by providing a unique opportunity for them to reignite their interest in our cultural heritage, where entrepreneurs can showcase their cultural businesses in the global market.
Represented by Dr. Emanso Umobong, Permanent Secretary, Cabinet Affairs Office in the Office of the Secretary to the Government of the Federation, Senator Akume disclosed that the project is in line with the Tinubu-led administrations vision to drive economic growth through the creative industries.
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“This initiative is more than just a celebration of our diversity; it is a strategic move to deepen our Cultural Diplomacy. By presenting ourselves and our culture to the global community, we are opening doors to new opportunities, fostering collaboration, and promoting cross-cultural understanding”.
“I am delighted to note that this project aligns with our governments vision to drive economic growth through creative industries. As Secretary to the Government of the Federation, I am committed to supporting initiatives that empower local artisans, promote cultural tourism and create jobs”.
Also speaking, the Minister for Art, Culture and the Creative Economy, Barrister Hannatu Musa Musawa who was represented by the Permanent Secretary in the Ministry, Mrs. Ibiene Roberts said the platform will serve as a vaulting voyage to further expand our reach to the global audience.
DuduPlugs stands as a testament to our vibrant cultural landscape. Our music, fashion, arts, film, food and dance among others, form a great part of our culture and a platform such as this can guarantee interconnectivity, standardization and competitiveness in a way that can guarantee an appreciable revenue stream to be accrued in foreign exchange.
“Our fashion industry on the other hand will also be projected through this platform in a way that can lead to the rejuvenation of our moribund textile industry”.
Presenting his goodwill message, the Special Adviser to the President on Information and Strategy, Bayo Onanuga commended the Management of NICO for the foresight to collaborate with a foreign partner to create a social media platform that will showcase Nigerias culture.
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He said Nigeria is a very lucky nation; a country of heterogeneity, cultural diversity and all kinds of things so we really have many things to show the world.
“I have read that Duduplugs is going to cover more than music, films and all our entertainment in terms of cultural heritage and I am sure there are a lot of things to showcase; we have so many things to be proud of,” he said.
Earlier, the Executive Secretary/CEO of NICO, Otunba Biodun Ajiboye said as a digital repository of Nigeria’s cultural practices and traditions, DuduPlugs will provide the opportunity for users to explore, share, and celebrate nine distinct cultural categories: Music, Fashion, Art, Film, Food, Dance, Green/Artistic Building, Technology, Language, and Literature using technology as an enabler.
According to him, this seamless combination of social connectivity aims to promote and preserve Nigerias rich cultural heritage with the view to pass it down to younger generations; attract global acceptance and accessibility; attract foreign exchange earnings as well as evoke appreciation of the Nigerian culture, thereby strengthening its economy and international image.
“You will agree with me that today, our nation bleeds for lack of inflow of foreign exchange and even internal production is shifting which is why we have decided to think out of the box to use culture, a hitherto forgotten sector to rescue this impending catastrophe,” he said.
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Mrs. Foluke Michael who is the Project Mangement Executive of ACI Teksystem disclosed that the project which is domiciled in America is over 80 percent completed, and when launched, it would serve as a veritable tool for cultural diplomacy for Nigeria as create job opportunities for the teeming youths.
To her, DuduPlugs is coming at this time to reintroduce Nigeria in positive in positive light to let the world know that it is not just about the things they read in the news out there but there is also something positive about our nation.